As a result of trusting and long-standing relationships with media, mediums and channels, the following categories can be workshopped, strategised and implemented.

Public Relations / Publicity

Public Relations (PR) is a service to assist a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements.

 PR can also help clients defend their reputation during a crisis that threatens their credibility.

 Publicity is the public visibility or awareness for any product, service or company. It may also refer to the movement of information from its source to the general public, often but not always via the media.

Media Relations

Media Relations involves working with media for the purpose of informing the public of an organisation's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing news, content, and features in the mass media spectrum.

I concentrate in creating simple, precise and powerful messaging that will cut through to the required media.

Social Media - Strategy & Management

Social Media is various forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content.

A Social Media Strategy defines the relationships, values and sets out a plan to harness and achieve a particular goal or set of goals.

Businesses can align a social media strategy to many different goals: improve the rate of innovation and new product development.

Social Influencer Management

A social influencer in today’s world is a person who is able to generate interest in something (such as a consumer product) by posting about it on social media. Smart and simple execution and understanding of social media (paid and unpaid) is imperative to achieve results.

I have access to a vast array of not only mainstream social influencers, but micro influencers across various industries who can often target an audience and generate engagement very easily and quickly.

Data Base

I have spent 20 years collecting, building on, and most importantly maintaining an extensive social data base spanning various demographics around Australia.

Clients are able to utilise my carefully managed data base for invitations to various events and / or to target sub groups for social, digital and marketing outputs.

Personality/Celebrity Management

Celebrity or personality management is an all in one show performed efficiently by celebrity managers. I have the ability to access opportunities for people, especially from the entertainment, sporting, fashion or digital field.

Arranging celebrities for functions and appearances, be it a family function to a corporate gathering is within my scope.

Introductions (B2B)

I can introduce people to people, business to people, people to business. I match make like minded brands to people, influencers to brands and ideas to concepts.